Our Frequent Drinker program has experienced something of a revival of press coverage:

http://bit.ly/13UnUC

and

http://bit.ly/igHHt

though both of them get it wrong about Frequent Drinker yards corresponding directly to dollar value spent at the bar. Half of the week we're giving two yards for each dollar spent, so people's points, while having a loose relation to money spent at the bar, are greatly inflated.