Wednesday, October 31, 2007

We Now Have Schaefer

For all of you who have been patiently waiting for us to have cheap macrobrew cans, your agonies are now over. We have cans of Schaefer for $3. We're excited about Schaefer because, as some of you may know, it has a glorious past in Brooklyn, where it built one of the greatest pre-Prohibition breweries in the US, in Red Hook. Schaefer was one of the best-selling, if not the best-selling, beers in the world at one time; and it was the last operating brewery in New York City when it closed in 1976. So you could say that Brooklyn Brewery, Chelsea, and Sixpoint have picked up where Schaefer left off. Schaefer is now owned by Pabst and brewed out of Miller's facilities in Milwaukee, but it's still based on that old Brooklyn recipe.

So join us in reciting Schaefer's old slogan: "What do you hear in the best of circles? Schaefer, all around!"

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